Ever wondered why some websites just 'click' with you? It's like they're speaking your language, understanding your needs without you uttering a single word. That's design psychology in action - a game-changer in how we experience the digital world. It's not just about making sites look pretty; it's about crafting experiences that resonate, connect, and yes, convert..
Are you ready to launch your fashion brand? If so, you're about to start an incredibly exciting journey! However, it's not without its challenges. After all, if it were easy, we'd all be doing it, right? Here at Appnova, we've had the pleasure of working with some truly amazing and inspirational fashion brands, from Thaden to Amy Henley...
Did you know businesses leveraging AI can expect a revenue increase between 6 and 10%? AI can bring a new level of insight and finesse to your strategies. This is especially the case in the world of product design and marketing.
However, it’s not as simple as pressing an “on” switch and making the most of AI. You need to use it thoughtfully, strategically, and effectively.
In the vibrant world of product development, staying ahead of the curve is not just an advantage - it's a necessity! One of the most powerful ways of doing this is using data to inform your design choices. This ensures that the products you create resonate more deeply with your users. We leverage the power of data here at Appnova, but it is relevant and essential across all industries...
Did you know that investing in User Experience (UX) has a 9,900% return on investment? When you combine this with the fact that the average consumer abandons five purchases every year due to a poor website, it’s not hard to see why UX is something you need to take very seriously!
We all know the importance of living a more eco-friendly life! From recycling our glass bottles to using renewable energy, a lot of you are probably already taking positive steps. But have you considered how the Internet impacts the environment? Every year, the global digital ecosystem consumes between 200 and 400 terawatt hours. Our web activities are part of this. Furthermore, it’s estimated that one-fifth of the world’s total electricity consumption may be used by the Internet as soon as 2025...
A mental model represents a user’s perceived reality. It’s all about what a user thinks about a system based on what they think they already know about and their past experiences. Mental models are used in many industries today, such as psychology, business, and technology. They help to describe how a user defines the steps needed around a specific task...
A digital experience is any type of interaction a business and user has because of digital technologies. For example, this could be a customer buying a product on your e-store or a customer logging into their membership on your app. The digital experience is one built on convenience and efficiency. People can find the products and information they need with ease...
Think about your online experience. When you land on a website that’s difficult to use or fails to load properly, it becomes virtually useless, right? You probably hit the back button and look for another website to satisfy your needs. Technology only works when it provides an outstanding customer experience. This is why digital experience design is of huge importance. It’s a powerful design, which is strongly linked to the needs of your customers and the expectations they have...
AI and graphic design work together to simplify your creative workflow. Machine learning helps reduce manual labour and allows people to focus on the big picture. You can create a complete marketing campaign in 2 minutes using AI graphics tools. AI and UX are a powerful combination with a very bright future. AI improves UX design by providing ways to identify and meet user needs...